Open to new roles
Nice to meet you
I’m Simon, a senior product designer, budding gardener, avid woodworker, and wannabe cook with over 8 years of design experience across multiple creative disciplines. I’m known for my attention to detail, principled thinking, and ability to balance quality with speed.
After four years honing my visual design skills as a graphic designer, I transitioned into product design. I’m now in my fourth year at Zeelo, an award-winning scale-up in the B2B, B2C, and SaaS space. At Zeelo, I work across multiple products and markets, designing seamless, efficient commuting solutions that make transportation more accessible.
Design philosophy
I value practical, human-centred design grounded in clarity and simplicity. I believe in building modular systems that evolve over time and favouring well-established patterns over clever hacks. Products should be opinionated and easy to use by default, but offer depth for those who need it. I care most about what gets shipped (not what’s in the design file), and above all, I believe in keeping things simple to stay fast and focused.
Skills
UX / UI design
UX research
Visual design
Interaction design
Agile development
User testing
Illustration
Wireframing
Design systems
Prototyping
Accessibility design
System thinking
Branding
Data analysis
Copywriting
Product strategy
Tools
Pen & paper
Figma
Sketch
FigJam
Miro
Jitter
MailChamp
Adobe Photoshop
Adobe Illustrator
Phrase
Webflow
ChatGPT
Kind words
Adrien Lassalmonie-McCabe
Director of Design at Zeelo
"Simon is a highly skilled product designer with a keen eye for detail and a deep understanding of user experience. He consistently brings clarity and structure to ambiguous problems, translating complex challenges into intuitive, scalable solutions that deliver real value for both users and the business. His work at Zeelo has had a measurable impact, not only in the quality of our products but also in how our teams operate. Simon leads by example, he’s thoughtful, pragmatic, and brings a calm confidence to every project. He works autonomously, collaborates fluidly, and consistently raises the bar."
Christine Lejeune
VP Product at YouLend
"I really enjoy working with Simon. His analytical mindset and attention to detail are a huge asset to the team. He brings real clarity of thought and has a rare ability to summarise complex issues in a way that makes them easy to understand. Simon drives us forward to build the best possible product."
Paul Stuempke
Android Lead at Zeelo
"Simon consistently delivers high-quality work. His designs and UX flows are carefully considered, down to the smallest detail. In feature presentations, he clearly explains both how things work and the reasoning behind them. He’s always supportive and proactive in helping improve our processes and workflows. Simon is driven to achieve the highest standards and never compromises on quality, always going the extra mile to ensure even last-minute work is thoughtful and refined."
Beatrice Fabris
Principal PM at Zeelo
"Simon has been an instrumental part of the team and a pleasure to work with. His designs are always thoughtful, polished, and highly detailed, giving engineers exactly what they need to build with confidence. He brings a calm focus to fast-paced projects, never compromises on quality, and consistently looks for ways to improve how we work across design and engineering. He’s proactive, dependable, and unafraid to challenge assumptions to help us reach the best outcome. Simon is genuinely one of the best designers I’ve worked with."
Beyond design
Outside of work, I spend a lot of time gardening, woodworking, cooking, listening to folk acoustic, or exploring the outdoors. I’m an endlessly curious person, always learning, whether that’s experimenting with woodworking joints, propagating cuttings, or reading about systems thinking. These hands-on, grounding hobbies keep me energised and sharp, and they’ve shaped how I think, build, and problem-solve as a designer.